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theInformant | Indianapolis Jaycees monthly newsletter
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The Jaycees organizations worldwide strive to teach their members leadership through philanthropy. Membership is primarily made up of young professionals under the age of 40. The Indianapolis chapter wanted to update their newsletter to reflect the up-and-coming nature of their members. The piece is used as a recruitment tool to attract and retain members, as well as a communications tool to the existing membership. Our goal was to redesign it so that it is well-organized, legible and distinctive, youthful and relevant. It won "Best Newsletter 2002" from the Indiana Jaycees.
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